Schedule Your Emails
It's no secret when we tell you that your email results will vary depending on when you send them. There is a science to the whole email marketing thing, and it's constantly changing based on the habits of our customers.So what's the deal? When should I send my emails?
It's pretty simple...but it may seem complicated. Send on Tuesdays or Wednesdays in the morning where your target audience lives/works. When we say morning we mean sending them between 9am and 10am. The rationale is that you send them after their normal inbox purge. You know, the one where you quickly sift through the bombardment of sales pitches.
Also, try to account for your customers on either coast, or halfway around the world. If you can segment your list, great! If not, then try to send it so that everyone gets your emails at an optimum time.
Finally, don't forget to remember the holidays. Don't send on Thursdays or Fridays before a holiday, and definitely don't send on Mondays or Tuesdays after a holiday. This way you don't get trapped in the void of collected holiday emails that get swept away into the trash [folder].
If you want a free consultation on email marketing and how it can be a great marketing tool for your business, call us at 330-701-4949.
