Reactive marketing is what happens when a business waits for the customer to come to them, or worse, until they have a "slow down" period where they realize marketing is necessary. It's common in small to mid size businesses, because most aren't able to justify marketing to their customers on a regular basis. It's the bottom line that keeps most businesses from seeing the true potential of strategic "proactive" marketing.

So it's important to always allocate, when possible, a budget for marketing. Make sure that if you're relying on a vendor to help market your business, that they are spending the money wisely. Get involved and have a plan. This keeps it from being desperate and reactive. It also helps create better awareness in your customers when they consistently hear from you.

Posted by 2MONSTERS on Thursday, February 28, 2008 at 2:29 PM | Permalink