If you're not in the blogging universe, you're not taking advantage of some great marketing opportunities. According to the respected Blog Herald, there are nearly 70 million blogs worldwide.

If you haven't heard of them yet...you will. Sometimes referred to social media - blogs are here to stay. In fact, blogs, podcasts and RSS feeds - some call the Holy Trinity of new media - are becoming so widely used on the Internet that if your site doesn't have at least two of the three, you could be seen by some users as stuck in the Internet Stone Age.

Some statistics:

• 27% of adults who are online in the U.S. read blogs.
• 40,000 new blogs appear each day.
• 10% of small businesses already include blogs in their marketing activities.
• 81% of small businesses plan to spend more money on technology for their websites, blogs and online services in the next two to three years.

One thing is for certain - if used properly, they will draw people to your company's website. Isn't that what we all want?

What do you think about blogs? Does your company currently take advantage of it's marketing potential? Feel free to provide some feedback and leave comments.

Posted by 2MONSTERS on Wednesday, August 15, 2007 at 11:56 PM | Permalink