Cheaper Isn't Always Better
Everyone is looking for a good deal, right?We all want to find a better value for our dollar. But as the old saying goes - if it's too good to be true...it probably is.
While quality should drive buying decisions, sometimes budget constraints keep us from choosing a better solution.
How does that relate to marketing my business?
The biggest challenge anyone faces when shopping out their creative marketing needs is to know the average cost of that project - similar to shopping for consumer products. How do you recognize a good deal in a store if you don't know the product's original cost?
Get estimates from several design firms before you make a decision. This helps you build a comparative analysis of what the going rate is for the project at hand. You can then make an informed decision based on your budget constraints.
We don't believe in absolute(s).
Of course we're not talking about a brand of vodka...it's the belief that all things are 100% one way or another. We know that there are exceptions to every rule. The possibility to find "deals" and cost effective marketing solutions exist - you just have to look for them. Just be aware that not all things are what they seem...and if it's too good to be true...
Cheaper versus Better Quality - What are your thoughts?
