The Last "Call to Action" Hero!
We're all familiar with the call to action verbiage "CLICK HERE!" It's used in just about every online button, link, and email known to man. Some say it's being so overused that it takes the form of white noise to the end user. So what was once a clear, concise, universally understood action, is now becoming more and more useless and controversial.The Click Here Controversy
Most email blasting services will flag "CLICK HERE!" in an email campaign as spam. That's because a majority of ISP providers are looking at that combination of words as typical spam vocabulary. Combined with using "FREE!" in your email, your campaign could get caught in a web of junk mail. Worse yet, you could become blacklisted by your email blasting service.
So what are some call to actions that work?
- Newsletters usually contain article abstracts or introductory paragraphs. The action, then, becomes “Read the full story.”
- Informational messages – newsletters, bulletins, updates – direct the reader to get the full story at the website. Again, you need to tell the reader not only what to do but what he can expect by doing it. “Learn more techniques to increase click-through rates” is both information and action-oriented.
Adding more call to actions, and using ones that are more clear and obvious, will make your email messages more effective in driving conversions - no matter what that conversion might be.
Make it easy for the recipient to understand not just where, but why they want to click through, and what they can expect on the other side.
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