Emotional Design
So, why is creating emotional design important and how does it impact your business? Emotion is key in any user experience namely because it triggers an unconscious response to your product and/or services. Our feelings strongly influence our buying patterns and how we remember a company at a later date.
Let's take emotional design and apply it to website usability. When we think about emotional usability, we typically think of it as "user friendliness". In effect, we design websites with the goal of limiting frustration, annoyance, anger and confusion.
Design for a positive emotional response and your customers will come back for more...
You'll find some research below that supports emotion as an essential design requirement.
Example Number One: A well organized website with a professional look, intuitive navigation and task-oriented functionality influences the following emotional reactions:
-Perception of credibility
-Trust
-Perception of security
-Overall perceived ease of use(PDF)
