Search Engine Mechanics: A Look Under the Hood
Have you ever tried to tell a mechanic that you're hearing a noise under the hood? If you did, maybe you remember the stare that ensued for the next two minutes as you tried to describe the noise... thinking at any moment that a light bulb would suddenly turn on, causing them to know how to fix your car.
That frustration is how most people feel about Search Engine Optimization. And if you're confused by optimization, don't worry, you're not the only one out there who doesn't know their way around an engine.
Let's look at just a few tips on better optimizing your website to be search engine friendly.
Keyword Selection
Pick relevant keywords that you'd like to rank on common search engines. This step is important because it will influence all aspects of your optimization campaign.
Analyze your business carefully and think of all the words that relate to your company or product. Let's say you sell birdhouses. What words would you search for when looking for the same product? Ask your colleagues and friends to think about the same question.
Website Tags
Choose your keywords wisely. Place them inside of your website tags. Nearly five years ago, meta tags were the most important part of any website. Today, many meta tags aren't read by some search engines, as they become increasingly savvy to spammers. Tags, such as the HTML title, are significantly more important for search engine optimization.
We recommend putting keywords in the following tags:
Optimizing your content is a constant battle but can play an important role in creating a search engine friendly website. The reason? The text on your website is valued the most by search engines. The text that you write will be included in the search engine database and used to match user queries to your site.
That frustration is how most people feel about Search Engine Optimization. And if you're confused by optimization, don't worry, you're not the only one out there who doesn't know their way around an engine.
Let's look at just a few tips on better optimizing your website to be search engine friendly.
Keyword Selection
Pick relevant keywords that you'd like to rank on common search engines. This step is important because it will influence all aspects of your optimization campaign.
Analyze your business carefully and think of all the words that relate to your company or product. Let's say you sell birdhouses. What words would you search for when looking for the same product? Ask your colleagues and friends to think about the same question.
Website Tags
Choose your keywords wisely. Place them inside of your website tags. Nearly five years ago, meta tags were the most important part of any website. Today, many meta tags aren't read by some search engines, as they become increasingly savvy to spammers. Tags, such as the HTML title, are significantly more important for search engine optimization.
We recommend putting keywords in the following tags:
- HTML titles (the most important tag on the page
- Meta tags (search engines still look at these)
- Content tags (such as header, bold, etc.)
Optimizing your content is a constant battle but can play an important role in creating a search engine friendly website. The reason? The text on your website is valued the most by search engines. The text that you write will be included in the search engine database and used to match user queries to your site.
