Email Marketing Tip #104 - Subject Lines
Where are the first 103 tips on email marketing? We should mention that there is undoubtedly a method to our madness. Stay tuned for regular tips, we promise you won't be disappointed. Changing the subject...
The Subject Line - One of the most important points of any email campaign is the subject line and it often goes overlooked. Don't make it the last line item on your list. Think about these helpful tips the next time you are sending an email.
Your goals when writing a subject line should be:
The Subject Line - One of the most important points of any email campaign is the subject line and it often goes overlooked. Don't make it the last line item on your list. Think about these helpful tips the next time you are sending an email.
Your goals when writing a subject line should be:
- Writing a subject line that gets through filters.
- Creating a compelling offer so that your recipients want to open your email.
- Maintaining the expectations your recipients had when they signed up for your emails.
- Avoid too much punctuation.
- The word FREE has become a four letter word. Don't use it.
- Make it short and sweet. The default subject line area in most email applications is 40-50 characters.
- Tell them why they want to open the email.
- Give your recipient a "reason" to open your email and don't generalize.
